#MakeItCount is a community fundraising platform developed for RAF Benevolent Fund in late 2019. This job is special to us as it marked our first competitive pitch win as Rogue and gave us our first opportunity to work directly with a client.
It was a mammoth job to plan, create and deliver with over 20 pieces of work to produce in a short space of time. But by working closely with the Fund’s community fundraisers around the UK, we found the challenge to be a productive and enjoyable one. Our direct way of working helped ensure that all client comments were listened to, taken on board and implemented in a collaborative way. It also helped ensure the creative vision remained uncompromised throughout.
At the heart of the campaign is a 16-page fundraising toolkit that would-be fundraisers can download or be sent by post. Along with the toolkit, we created a raft of useful fundraising materials that could help people in their efforts to raise money. You can see a selection of these pictured to the right. Everything else can be found here
A special shout out to our artwork partner Paul Bygraves who was fabulous in getting the offline work ready for print.
Agency: Rogue