DMA: Bronze
DMA: Finalist
What began as a pitch mood film became the RSPCA’s first ever brand TV ad.
‘A World that’s Kinder to Animals’ features a poem (written by Simon with a nod to John Cooper Clarke) and dramatises how all our choices and actions have an impact – and that everyone, young and old, has a part to play in creating the ‘kinder world’ we want to see.
The campaign was supported by social and display ads, with A Guide to Animal Kindness as a further engagement tool. It also earned a DMA Bronze 2018 for Best Charity along with a nomination for the TV ad in Best Writing.
Agency: Arthur