Life begins with water.
This is the simple truth that underpins this successful legacy campaign for WaterAid.
Every initiative that is undertaken in the developing world depends first on the presence of clean water.
Schools, livelihoods, hospitals, hope … they all start with H2O.
And the moment you see that the chemical symbol ‘H2O’ can be dropped into many of these words, you know you are onto a winner.
Featured here are a campaign film, a mailer, some social content and the entrance to the WaterAid offices, where the campaign was used internally (or externally if we are to be literal about it.)
Agency: Arthur