The RSPCA do more work than many people realise. Long gone are the days when they were famous only for rescuing kittens stuck up chimneys or prosecuting animal abusers.
These days they also run a number of community programmes to teach kids – many from disadvantaged backgrounds – about the importance of animal welfare and of caring for wildlife. They believe that by fostering kindness and compassion in children towards all animals, they can create a future that is truly kinder to animals.
What a great idea.
What they needed from Simon, during his time at Arthur, was a way to present these innovative programmes to their high-value donors, under one unifying prevention strategy while working within the new brand position of ‘It takes all of us to create a world that’s kinder to animals’.
Agency: Arthur