British Arrows: Finalist
When Simon was at Bluefrog, he was tasked by Mark (Bluefrog’s MD) with putting the issue of HIV/AIDS and safe sex back at the forefront of people's minds.
The resulting film was given a limited post-11pm showing on Channel 4 and gained over 250k YouTube views directing traffic to the website, where a £20 box of bedroom delights for you and yours awaited with most of the proceeds going to sex education in deprived communities globally. Tweets from Steven Fry, Paloma Faith and Stuart Broad helped things along on the PR front.
The production company – Toast – entered the film for a British Arrow Award and were nominated. For his sins, Simon is the one yelping in the fox outfit. Blink and you’ll miss it.
Agency: Bluefrog