In late 2021, we helped Barts Charity launch a major-giving campaign to some of London’s wealthiest individuals.
The aim was to raise £90 million for two new health centres at the Trust: a state-of-the-art Breast Cancer Centre at Barts Hospital, and a new Clinical Research Centre at the Royal London. The campaign was to mark Barts’ 900th anniversary.
At the heart of the campaign was an A4, 72 page prospectus for potential donors which set out our proposition in detail.
Strategically, we positioned the centres as marking the start of a new era of socially just and personalised healthcare – East London being ideally positioned to lead the world in overcoming health inequalities.
Creatively, we commissioned photographer Nick Turpin to capture the essence of the ‘here and now’ of East London and of the projects we are outlining. His cityscapes in particular give the reader a real sense of the community into which the new centres will integrate.
The feedback so far is good, with a number of professors telling the charity that the booklet is the best of its kind they’ve ever seen.
(Sometimes a website doesn’t do justice to a piece of work, and this is one such case. The work is best viewed in its full, printed glory – but we have included a few spreads here to get the idea across.)
Agency: Rogue