'“Never in the field of human conflict, was so much owed, by so many – to so few.”
Winston Churchill’s tribute to the sacrifice and valour of the Royal Air Force during WWII was the perfect starting point for this animation. The nostalgia and pride people feel for RAF servicemen and women from yesteryear up to the present day is not to be underestimated.
In this legacy ad, past and present sacrifices are brought together to tell the story of two RAF veterans. The use of animation allowed the budget to stretch to bring all the drama to the screen while allowing the film to transition from the past to the present field of combat.
Through the film, social posts, and a free legacy guide and art print signed by a WWII spitfire pilot and taken from an animation still – the response far exceeded its target, driving 465 enquiries from a limited TV airing, and generating 585 leads from the social posts. MC&C – our media partner – said this is the best cost-per-acquisition they have ever seen in their agency for a legacy campaign.
Agency: Arthur