The objective here was to give a rich and personal year-long experience to new supporters of UNHCR (UN Refugee Agency)
The donor was taken to Za’atari Refugee Camp in Jordan, introduced to the Syrian families who live there, told their their stories, and shown the impact their donations have through seven basic provisions for survival during a families time on the camp.
These provisions were: REGISTRATION, SHELTER, WATER, EDUCATION, MEDICINE, FOOD. Plus, a final THANK YOU for the supporters at the end of their year of providing these vital supplies.
A team were flown to the camp for four days to gather a year’s worth of content – case-study videos, still photos (taken by Sebastian Rich), sound, and – of course – the homepage 360-degree shot (which was taken from the roof of a land rover). This content then appeared across the 360-degree camp view and new areas of the site unlocked every two months and each time a new provision was introduced.
The campaign was supported with very simple mailings to say thank you for the WATER or MEDICINES etc, provided in the last two months, and to deliver the positive ‘big picture’ results of the donor’s continued support.
Agency: Bluefrog